diff --git a/prisma/schema.prisma b/prisma/schema.prisma
index 98b3591..4358afd 100644
--- a/prisma/schema.prisma
+++ b/prisma/schema.prisma
@@ -557,6 +557,11 @@ model Advertisement {
   updatedAt DateTime  @updatedAt
 
   // Denormalized engagement counters — see Post model comment for rationale.
+  // adViewCount is incremented once per ad-card impression (client fires
+  // ads.recordView the first time the card is ≥50% scrolled into view —
+  // see AdCard.tsx), not deduplicated per pet, matching standard ad-impression
+  // semantics rather than the per-pet-once pattern reactions/reposts use.
+  adViewCount     Int @default(0)
   adReactionCount Int @default(0)
   adCommentCount  Int @default(0)
   adRepostCount   Int @default(0)
diff --git a/src/__tests__/ads.test.ts b/src/__tests__/ads.test.ts
index a7023a2..fae6ff3 100644
--- a/src/__tests__/ads.test.ts
+++ b/src/__tests__/ads.test.ts
@@ -50,6 +50,7 @@ describe("ads.getFeedData", () => {
     const { caller, mockPrisma } = await createAdsCaller();
 
     mockPrisma.advertisement.findUnique.mockResolvedValue({
+      adViewCount: 240,
       adReactionCount: 12,
       adCommentCount: 3,
       adRepostCount: 1,
@@ -63,6 +64,7 @@ describe("ads.getFeedData", () => {
       expect.objectContaining({ where: { id: "ad-1" } })
     );
     expect(result).toEqual({
+      viewCount: 240,
       reactionCount: 12,
       hasReacted: true,
       commentCount: 3,
@@ -72,6 +74,21 @@ describe("ads.getFeedData", () => {
   });
 });
 
+describe("ads.recordView", () => {
+  it("increments adViewCount for the given ad", async () => {
+    const { caller, mockPrisma } = await createAdsCaller();
+    mockPrisma.advertisement.update.mockResolvedValue({ id: "ad-1", adViewCount: 1 });
+
+    const result = await caller.ads.recordView({ adId: "ad-1" });
+
+    expect(mockPrisma.advertisement.update).toHaveBeenCalledWith({
+      where: { id: "ad-1" },
+      data: { adViewCount: { increment: 1 } },
+    });
+    expect(result).toEqual({ ok: true });
+  });
+});
+
 describe("ads.toggleReaction — ownership", () => {
   it("throws FORBIDDEN when petId does not belong to the caller (2026-07-21 audit fix)", async () => {
     const { caller, mockPrisma } = await createAdsCaller();
diff --git a/src/app/p/[secret]/ads/page.tsx b/src/app/p/[secret]/ads/page.tsx
index a0e5447..9e39655 100644
--- a/src/app/p/[secret]/ads/page.tsx
+++ b/src/app/p/[secret]/ads/page.tsx
@@ -4,7 +4,7 @@ import { useState, useRef, useCallback } from "react";
 import { useQuery, useMutation, useQueryClient } from "@tanstack/react-query";
 import { useTRPC } from "@/trpc/client";
 import { getMediaUrl } from "@/lib/media-url";
-import { Plus, Pencil, Trash2, Loader2, Check, X, ImagePlus, ImageOff } from "lucide-react";
+import { Plus, Pencil, Trash2, Loader2, Check, X, ImagePlus, ImageOff, Eye, PawPrint, MessageCircle, Repeat2 } from "lucide-react";
 import { Button } from "@/components/ui/button";
 import { Input } from "@/components/ui/input";
 import { Textarea } from "@/components/ui/textarea";
@@ -215,6 +215,26 @@ export default function AdminAdsPage() {
                 )}
               </div>
 
+              {/* Results — what advertisers actually want to see */}
+              <div className="flex items-center gap-3 shrink-0 text-xs text-zinc-500">
+                <span className="flex items-center gap-1" title="Views">
+                  <Eye className="h-3.5 w-3.5" />
+                  {ad.adViewCount.toLocaleString()}
+                </span>
+                <span className="flex items-center gap-1" title="Reactions">
+                  <PawPrint className="h-3.5 w-3.5" />
+                  {ad.adReactionCount.toLocaleString()}
+                </span>
+                <span className="flex items-center gap-1" title="Comments">
+                  <MessageCircle className="h-3.5 w-3.5" />
+                  {ad.adCommentCount.toLocaleString()}
+                </span>
+                <span className="flex items-center gap-1" title="Reposts">
+                  <Repeat2 className="h-3.5 w-3.5" />
+                  {ad.adRepostCount.toLocaleString()}
+                </span>
+              </div>
+
               <div className="flex gap-2 shrink-0">
                 <Button size="sm" variant="ghost" className="text-zinc-400 hover:text-zinc-100" onClick={() => openEdit(ad)}>
                   <Pencil className="h-4 w-4" />
diff --git a/src/components/feed/AdCard.tsx b/src/components/feed/AdCard.tsx
index 426b661..ce8b300 100644
--- a/src/components/feed/AdCard.tsx
+++ b/src/components/feed/AdCard.tsx
@@ -1,8 +1,9 @@
 "use client";
 
-import { useState, useRef, useCallback } from "react";
+import { useState, useRef, useCallback, useEffect } from "react";
 import { ExternalLink, PawPrint, MessageCircle, Repeat2, Loader2 } from "lucide-react";
 import { useQuery, useMutation, useQueryClient } from "@tanstack/react-query";
+import { useInView } from "react-intersection-observer";
 import { toast } from "sonner";
 import { useTranslations } from "next-intl";
 import { useTRPC } from "@/trpc/client";
@@ -73,6 +74,17 @@ export function AdCard({ ad, activePetId }: AdCardProps) {
     });
   }, [queryClient, trpc, ad.id, activePetId]);
 
+  // ── Impression tracking ─────────────────────────────────────────────────────
+  // Fires once, the first time the card is at least half-visible in the
+  // viewport — matches the standard "viewable impression" threshold rather
+  // than counting ads that only briefly touch the edge of the screen.
+  const { ref: viewRef, inView } = useInView({ threshold: 0.5, triggerOnce: true });
+  const recordViewMutation = useMutation(trpc.ads.recordView.mutationOptions());
+  useEffect(() => {
+    if (inView) recordViewMutation.mutate({ adId: ad.id });
+    // eslint-disable-next-line react-hooks/exhaustive-deps
+  }, [inView, ad.id]);
+
   // ── Reaction ────────────────────────────────────────────────────────────────
   const reactionMutation = useMutation(
     trpc.ads.toggleReaction.mutationOptions({
@@ -117,7 +129,7 @@ export function AdCard({ ad, activePetId }: AdCardProps) {
 
   return (
     <>
-      <article className="bg-card border border-border rounded-lg overflow-hidden">
+      <article ref={viewRef} className="bg-card border border-border rounded-lg overflow-hidden">
         {/* Header */}
         <div className="flex items-center gap-3 px-4 py-3">
           <div className="w-8 h-8 rounded-full bg-orange-500/15 border border-orange-400/30 flex items-center justify-center shrink-0">
diff --git a/src/trpc/routers/ads.ts b/src/trpc/routers/ads.ts
index d3e9c08..e6d7681 100644
--- a/src/trpc/routers/ads.ts
+++ b/src/trpc/routers/ads.ts
@@ -4,14 +4,19 @@ import { router, protectedProcedure } from "@/trpc/init";
 import { assertPetOwnership } from "@/lib/assert-pet-ownership";
 
 export const adsRouter = router({
-  // Returns reaction/comment/repost counts + whether the given pet has interacted
+  // Returns view/reaction/comment/repost counts + whether the given pet has interacted
   getFeedData: protectedProcedure
     .input(z.object({ adId: z.string().min(1), petId: z.string().min(1) }))
     .query(async ({ ctx, input }) => {
       const [ad, hasReacted, hasReposted] = await Promise.all([
         ctx.prisma.advertisement.findUnique({
           where: { id: input.adId },
-          select: { adReactionCount: true, adCommentCount: true, adRepostCount: true },
+          select: {
+            adViewCount: true,
+            adReactionCount: true,
+            adCommentCount: true,
+            adRepostCount: true,
+          },
         }),
         ctx.prisma.adReaction.findUnique({
           where: { adId_petId: { adId: input.adId, petId: input.petId } },
@@ -23,6 +28,7 @@ export const adsRouter = router({
         }),
       ]);
       return {
+        viewCount: ad?.adViewCount ?? 0,
         reactionCount: ad?.adReactionCount ?? 0,
         hasReacted: !!hasReacted,
         commentCount: ad?.adCommentCount ?? 0,
@@ -31,6 +37,23 @@ export const adsRouter = router({
       };
     }),
 
+  /**
+   * Records one ad-card impression. Called once per card render — from
+   * AdCard.tsx, when the card first scrolls ≥50% into view (not deduplicated
+   * per pet, matching standard ad-impression semantics — see schema comment).
+   * Fire-and-forget from the caller's perspective; failures are non-fatal
+   * (a missed view increment shouldn't surface as a user-visible error).
+   */
+  recordView: protectedProcedure
+    .input(z.object({ adId: z.string().min(1) }))
+    .mutation(async ({ ctx, input }) => {
+      await ctx.prisma.advertisement.update({
+        where: { id: input.adId },
+        data: { adViewCount: { increment: 1 } },
+      });
+      return { ok: true };
+    }),
+
   toggleReaction: protectedProcedure
     .input(z.object({ adId: z.string().min(1), petId: z.string().min(1) }))
     .mutation(async ({ ctx, input }) => {