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PawFeed

What This Is

PawFeed is a social platform where pets are the stars. Dogs, cats, and birds get their own profiles — owners manage them, but the pet is the identity. Think Instagram built from the ground up for animals: pets follow each other, post photos and videos, celebrate milestones, and track their health, all within a community that actually cares about animals.

Core Value

Pets are first-class social identities — not just content on a human's feed — so every feature is built around the pet's life, not the owner's.

Requirements

Validated

(None yet — ship to validate)

Active

  • Owner accounts — sign up, log in, manage their pets
  • Pet profiles — each pet (dog, cat, or bird) gets its own profile with name, breed, species, and bio
  • Pet-to-pet follows — pets follow other pets, not owner-to-owner
  • Content: photo posts with caption
  • Content: short video posts
  • Content: stories (24h disappearing)
  • Content: milestone posts (special format for life events)
  • Pet milestones — birthday, adoption anniversary, first walk, etc.
  • Breed & species tags — browse/filter by breed or species
  • Health & vet tracking — weight logs, vet visits, vaccines; shareable pet health card
  • Home feed — personalized feed from followed pets
  • Explore page — discover pets by breed/species
  • Hashtag & search discovery
  • Likes & paw-print reactions on posts
  • Comments on posts
  • Paw-backs (reposts) — share another pet's post to your own profile
  • Direct messages between pet profiles (managed by owners)

Out of Scope

  • Reptile & fish profiles — defer until v1 conversion rate justifies expansion
  • Native mobile app (iOS/Android) — web-first for v1; mobile app is a future milestone
  • Paid subscriptions / monetization — not in v1

Context

  • The project name "PawFeed" signals a pet-exclusive space — no human lifestyle content bleeding in
  • Pets as social identities is the core differentiator from Instagram; the UX should reinforce this (pet name first, owner is "managed by @owner")
  • Content types mirror modern social platforms (photos, short video, stories) so the learning curve is low for Instagram/TikTok users
  • Health tracking is a meaningful differentiator — shareable vet records and milestone history turn the profile into a pet's digital life record
  • Dogs, cats, and birds cover the vast majority of pet-owner households; expansion to reptiles/fish is data-driven

Constraints

  • Platform: Web-first (mobile-responsive) for v1 — fastest path to launch; React Native is a future milestone
  • Pet types: Dogs, cats, birds only in v1
  • Media storage: Requires cloud storage solution for photos/videos (S3-compatible)
  • Video: Short-form only — no long-form video to keep storage/bandwidth manageable at launch

Key Decisions

Decision Rationale Outcome
Pets as primary identity (not owners) Differentiates from Instagram; makes the platform about animals, not people — Pending
Web-first for v1 Faster to build and iterate; mobile app follows after product-market fit — Pending
Dogs/cats/birds only in v1 Covers ~90% of pet owners; cleaner breed/species taxonomy to start — Pending
All four content types in v1 Photos + video + stories + milestones gives parity with Instagram expectations — Pending

Evolution

This document evolves at phase transitions and milestone boundaries.

After each phase transition (via /gsd-transition):

  1. Requirements invalidated? → Move to Out of Scope with reason
  2. Requirements validated? → Move to Validated with phase reference
  3. New requirements emerged? → Add to Active
  4. Decisions to log? → Add to Key Decisions
  5. "What This Is" still accurate? → Update if drifted

After each milestone (via /gsd-complete-milestone):

  1. Full review of all sections
  2. Core Value check — still the right priority?
  3. Audit Out of Scope — reasons still valid?
  4. Update Context with current state

Last updated: 2026-06-05 after initialization